Tuesday, March 27, 2012

Makeup Artistry & Student Fieldwork
For aspiring makeup artists, fieldwork assignments are very important. They provide exposure to the field of makeup artistry, allow students an opportunity to practice what they've learned and assist students in building a portfolio.

Any reputable makeup school offers some sort of fieldwork program for their students, and Toronto's School of Professional Makeup is no exception.
In these pics, graduate Selena Venema does the makeup at a private Versace show.
Like the pictures on this Blog? More can be found on The School of Pro Makeup's Facebook page.

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Wednesday, February 29, 2012

Spring 2012 Makeup Trends

By Reena Mariel

This coming spring, everything will come back to basics when it comes to make up. Everything is fresh and luminous with a hint of color. If this introduction has you longing for the warmer seasons, then here are the top make up trends for this spring that will definitely keep you at the edge of your seats.


1. A Pretty Flush On The Cheeks

The plum and wintry shades are now replaced with brighter, sun-kissed cheeks. A bronzer will also contour your cheeks and give you such a gorgeous glow.

2. Go For Pastels

As delicate as the flowers, spring 2012's make up will take on everything that this season has to offer. The innocent charm of pastel shades will definitely rock your ensemble. From eyeshadows, shimmery pink lips, youthful brows and lashes along with a touch of pink on the blush... it doesn't get any better than this.

3. Be a Standout With Jade Lids.

This gorgeous color will make your eyes pop and will thus keep them at the center of attention. Minor
details such as a thin line of eyeliner and a coat of mascara will help keep everything look simple. Keep your face luminous and subtle with just a hint of blush and lip color.

4. Golden Sheen

Applying some gold on your lids will definitely make you look like a spring goddess. Get this look by applying a gold shimmery eye shadow across your lids. Line your eyes with eyeliner. Curl your lashes and apply a coat of mascara. Apply a little blush on your cheeks and a subtle lip color and you are all set.

5. Glossy Sheen

Since this spring's top trend is the nude look, a great gloss will make your lips stand out. Apply your favorite MLBB (My Lips But Better) shade, top it off with a shimmery gloss to give off dewy and juicy lips.

6. Orange Overload

2012 wouldn't be complete without its signature color. Orange shades are all over this season, from fashion to make up, it will definitely give a unique twist to your style. Orange lids, cheeks and even lips will be seen all over the place. If you want to try out orange lips but are a little hesitant, pick a fiery red lip instead. This type of red has orange tones in it. You can also downplay orange lips with a pinkish nude lip gloss.

7. The Barely There Make up

This type brings out the beauty in simplicity. A natural looking make up doesn't require a lot of techniques and methods. It just enhances the key features of your face by making it pop in the most subtle way. A key tip in achieving this look is by having a good skin care routine. Your make up will definitely last better and make your face look more natural. Apply a soft dusting of a neutral shade on your lids, a light blushing of pink on your cheeks and a great MLBB lipstick.

Get ready for spring time with these amazing make up trends. Let your natural beauty shine this season and choose which trend suits you best.

Reena Mariel, author of Beauty Is My Duty, your online resource for beauty tips and tricks for the average girl.

Article Source: http://EzineArticles.com/?expert=Reena_Mariel

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Tuesday, August 23, 2011

Our New Makeup Course Calendar Is Now Online!

The School of Professional Makeup has a whole new makeup course calendar for 2012. Whether you're looking for full-time or part-time makeup programs, we're sure to have a course that suits your needs.

The School of
Professional Makeup offers both full time and part time programs that will get you started on an exciting career as a makeup artist.

Here's a sample of some of some our our new offerings:

Full Time Programs

Makeup Art and Airbrush - The Nucleus of the Industry
Makeup art is and will always be the fundamental element of makeup artistry. There are many approaches to training and there is a plethora of philosophies with regards to techniques. The bottom line is, did the subject look better leaving your chair? Did the facial design meet the requirements of the shoot? Did it make sense to the character, advertisement, or the client in question? Did the makeup artist incorporate corrective makeup techniques with his or her own personal style, while delivering what the shoot wanted? These are important questions and a checklist for solid training.

Hair Works

Don't worry about perm rods or hair colour theory in this module. This is all about hair manipulation to slick styling. In the early eighties, with all the budgets cuts, producers started booking one person to process both hair and makeup. Today, a large part of the fashion side of the industry still follows this suite. The venue, budget and if the shoot is union or non-union, are factors which dictate whether one person will cover both hair and makeup or a team will be hired for each department. Hair Works encompasses all mediums within our industry. Makeup artists use their hair and wig styling skills in bridal, music videos, television broadcasts, corporate videos, non-union motion pictures, and theatre productions.

Out of Kit F/X w/ Advanced Gelatin
Differentiating between Prosthetics and Special Effects would be a good idea when choosing a secondary course to Makeup Art with Airbrush. Prosthetics is a process of life casting, sculpting, and mould making to develop an appliance from these procedures for facial or body application. Props are also manufactured by this venue. Out of Kit Special Effects is a broad-spectrum series of makeup applications, which may be executed literally in minutes or hours, depending on the nature of the effect.

Part Time Programs

Makeup Art 1 - Fundamentals
Introduction to makeup fundamentals. Some course highlights include: product knowledge, custom blending foundation in cream, correctivive eye shaping, model colour printing, individual false lashes, with black tie, special event makeup & photographic bridal mediums.

Hollywood North
This course focuses on the cohesion of colour and over-all facial designs, executed by airbrush foundation. Some course highlights include: Airbrush fundamentals, (compressors/air gun) airbrush foundation in water & silicone mediums. Multi layering conventional eye designs for camera. Comtemporary celebrity looks are workshopped such as: Smokey eyes, Retro Editorial spreads, "Floral Cosmo Covers" and the popular bronzed "J-Lo glow". This couse finishes with a professional photo shoot for portfolio development.

Makeup Art By Airbrush
Be literally blown away with beauty! Learn the entire application of makeup art via air compressors & air guns. This contemporary method of application delivers a flawless finish that is both fast and sanitary. Disciplines covered: airbrush foundation, concealer, shade/highlight, full airbrush eye systems, airbrush blush, contour, lips,and eyebrow stencil.

For more information, give us a call at 416-603-3332 or email us at info@promakeupart.com. A complete makeup course calendar can be viewed here.

At The School of Pro Makeup, we've been creating careers in makeup artistry since 1998. Come on board with a makeup school that truly cares.

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Wednesday, May 04, 2011

Makeup Trends For Spring & Summer 2011

This spring & summer season is going to be bright! From hot pinks to fiery oranges, makeup colors are shaping up to be bolder and brighter than ever.

Bright citrus lips. Smoldering eyes. Cheeks aglow with stunning shades of fuchsia. Makeup trends this spring are so bright, you're going to need shades. Here are are some of the hottest makeup colors for spring 2011 that are sure to turn up the heat.

Pucker up for coral. From crushing oranges to softer pinks, coral hues are making a chic statement this season. Don't be afraid to go bold, either! From bright reds to bubble gum pinks, bold colors are all the rage.

Makeup Tip:
You should be able to find your signature shade of lipstick at the makeup counter very easily. Just remember two things: If you or the sales person must convince yourselves that the new shade you're wearing is kind of hot- it's not for you. You should love your lips pretty much after the first take. Secondly, make sure the depth of the lipstick is in harmony with the depth of your hair. Obviously blonds will have more fun wearing a lighter pink lipstick, whereas the dark haired diva may introduce some blue or smokey brown undertones in her version of pink. This is to accommodate the depth of her hair color which frames her face.

For eyeliner, rich shades of violet are definitely in. Neon is new, too! Eyeshadow colors such as orange, pink, green or blue, are sure to attract attention. (Yes, blue eye shadow is back and in a big way). It should also come as no surprise that smokey eye makeup will never lose its beauty or popularity, and it works in every season. Creating smokey eye makeup is not difficult, and with a little bit of practice one can master this eye makeup technique easily. For a stylish and trendy look, use black and gray eyeshadow or go for dark blue to enhance your eyes.

Makeup Tip: Apply eyeliner close to your upper lash line and coat your eyelashes with a black colored mascara.

Colorful cheeks are definitely back. This spring, fuchsia is fab, and plums are perfect. Big bold blushed cheeks are big on the fashion runways this season as well. Girly pink is pretty too, and if you stay in the peachy-pink shades you can't go wrong.

Makeup Tip: When wearing this trend be sure to leave your eyes neutral and instead play up your cheeks and your lips. Start off lightly, building color as you go. Avoid loading the brush and having to back track.

What's your favourite makeup trend this spring? Got any tips you'd like to share? Let us know - leave a comment below.

Photography from The School of Professional Makeup, one of the premier makeup schools in Canada. The School of Pro Makeup has been creating careers in makeup artistry since 1998.

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Wednesday, January 26, 2011

Our Makeup Blog Celebrates Five Years!

Our first blog post was in December 2005, and since then, we've had thousands and thousands of hits and a ton of positive feedback. To all the readers and followers of our makeup blog, thank you!

Since the beginning, our mission was to create an entertaining and useful resource & forum for makeup lovers. We still encourage makeup students, artists, professionals and anyone else intrigued by the makeup industry to post questions, comments and articles. Be sure to check in often to discover new trends in makeup and useful tips and tricks!

And don't forget to check out previous posts and links, located on the right hand side of this page.

Looking forward to another five years!

Image courtesy of Cheryl Gushue. Photographer: Doug McMillan.

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Monday, January 24, 2011

Upcoming Makeup Courses

The School of Professional Makeup is bringing in the New Year with lots of makeup course offerings to help you kick start your makeup career in 2011. Here's a few to get you started.

Prosthetics w/Foam and Silicone
Prosthetics artists wear many hats; designer, sculptor, mold maker, lab technician, painter and on set makeup artist. These titles utilize many disciplines in order to manifest certain effect and deliver the end product. Holistic training gives the artists not only the technical side of the trade, but the sensitivity and savvy to understand relationships within the crew infrastructure, and to deal professionally and confidently with producers and directors.

This course takes the student to the bare bones of art fundamentals while incorporating the latest materials and technologies. The excitement is in the process. Starting with a brick of clay and finishing with a masterpiece is a truly amazing and rewarding experience.

Starting Feb. 22, 2011, Prosthetics w/Foam and Silicone is an 8 week certificate program that runs Mon-Thurs from 9:30am - 4:00pm.

Makeup Art and Airbrush - The Nucleus of the Industry
Makeup art is and will always be the fundamental element of makeup artistry. There are many approaches to training and there is a plethora of philosophies with regards to techniques. The bottom line is, did the subject look better leaving your chair? Did the facial design meet the requirements of the shoot? Did it make sense to the character, advertisement, or the client in question? Did the makeup artist incorporate corrective makeup techniques with his or her own personal style, while delivering what the shoot wanted? These are important questions and a checklist for solid training.

While creativity is a huge part of an artist's development, it must be coupled with a knowledge of set procedures, corrective makeup techniques and the various industry looks that are common to the actor, the model, the sports anchor, the bride, et al. Understanding and executing the look asked for is one of many elements crucial for the success of a production and the career of the makeup artist.

Starting February 22, 2011, Makeup Art and Airbrush is an 8 week diploma program that runs Mon-Thurs from 9:30am - 4:00pm.

Advanced Airbrush Workshop
The flawless finish that high definition television is now demanding. this advanced method of makeup application has evolved with digital and high definition camera work. With HDTV now in the forefront of broadcasts and film production, makeup and effects executed by airbrush definitely have their advantages. A skilled airbrush artist will process talent at a faster pace. Airbrush opens artists to specific water and silicone based products that cannot be used by traditional application methods. With air being the delivery system of the product, the final outcome is a flawless finish that high definition television now demands.

Starting April 19, 2011, the Advanced Airbrush Workshop is a 1 week certificate program that runs Mon-Fri from 9:30am - 4:00pm.

Be sure to visit our comphrehensive makeup course calendar or call us at 416.603.3332 for more information.

Take charge of your makeup career in 2011!

Photography: The School of Professional Makeup

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Thursday, September 16, 2010

Our New Makeup Course Calendar Is Now Online!

Whether you're looking for a part-time or full-time makeup course, The School of Professional Makeup offers something for every aspiring makeup artist.

You love makeup, you want to turn your passion into a career, but you're not sure where to start? Are you looking at makeup schools but aren't sure which one to choose? The School of Professional Makeup has been creating careers in makeup artistry since 1998.

Our fall and winter makeup course calendar is now online. Check out the link below - whether you're interested in fashion makeup, special FX makeup, prosthetics or are simply interested in "brushing up" on your airbrush makeup skills, we have something to offer you.

Remember, we do ugly too!

Visit www.promakeupart.com/cor_cal.htm for more information, or call our makeup school at 416.603.3332.

We welcome international students!

Photography: The School of Professional Makeup

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Tuesday, June 22, 2010

Even More Makeup Tips

Need to look great in a hurry? Use the makeup tips below to get your face on - fast.

It seems nobody has any time these days – especially in the morning. We’re all so busy rushing to get ready for work, getting the kids off to school, etc. But that doesn’t mean that your makeup application has to suffer. Below are some makeup tips that will help you look great in no time.

No matter how much time you have to put on your makeup, the first item to apply is foundation. Makeup foundation helps to conceal uneven skin coloring and makes the effect of makeup more pronounced. Remember to pat the product onto your skin, however, don’t rub it on. If you’re short on time, simply apply the makeup foundation only on the uneven patches of your face, and skip putting it on your whole face altogether.

Need to appear well rested, and don’t have much time? Focus on your eye makeup. Eye makeup is intended to make your eyes appear brighter and eliminate a tired look. Think mascara. Apply it onto your upper lashes and your eyes will undergo a transformation. Remember to always use black mascara, no matter what color your lashes are. If you have a little more time, apply some eyeliner and eye shadow as well.

Next, apply blush to highlight your cheekbones. Using a medium brush, lightly pick up the powder from the container. Apply maximum color to this area and use light circular strokes to blend upward, towards the temples. Finally, use the remaining color on the brush for the rest of the cheek to achieve a well-blended look.

Now onto lipstick. Use the stick and start applying color at the center of your upper as well as lower lips. Gradually move out to the corners. Now, press your lips and rub them together to distribute the color evenly. After this, use your little finger or your lipstick wand to apply more color to your lips. This will control the amount of color used. The second coating will ensure that your lipstick will last.

Remember – when choosing colors for your makeup foundation and blush, make sure that the color actually complements your skin. For makeup foundation, the shade should be a near match for your skin shade. Otherwise, it will look like you’re wearing a mask, not makeup. With blush, choose a color that matches the inner portion of your lip.

Using the tips above, you can look great in no time, and shift your focus away from your makeup to getting on with your day.

Photography: David Hou

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Thursday, May 20, 2010

The School of Professional Makeup is Moving!

The School of Professional Makeup will be moving to new digs as of May 31st, 2010. Not to worry, though, we're not going far...

The School of Professional Makeup has acquired a great new building in downtown Toronto, and we'll be moving to our new digs on May 31st, 2010.

The new space is at 1776 Danforth Avenue, Toronto, between Coxwell and Woodbine. The new
school will be even bigger and better than our previous location on Wellington Street, and we're really excited to show it off!

All of our other contact info will remain the same - after May 31st, you can still call us at 416.603.3332 or email us at info@promakeupart.com. You can also visit us on the web at www.promakeupart.com. So please be sure to come and visit us in our new, revamped location.

In addition to a new location, our new course start dates have been posted online. To check them out, visit our course calendar page.

See you on the Danforth!

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Monday, April 05, 2010

Airbrush Makeup with Renowned Makeup Artist Levi Vieira

The School of Professional Makeup is thrilled to announce that renowned Brazilian makeup artist Levi Vieira will be teaching our Advanced Airbrush Makeup Workshop, starting April 21st.

Makeup Artist Levi VieiraAccomplished professional makeup artist Levi Vieira, who has transformed models on Escada, Fendi and Gucci runways, will be joining the makeup artist team at The School of Professsional Makeup to teach our Advanced Airbrush Makeup worshop this April.

Levi's career as a makeup artist has earned him the respect of many in the world of entertainment and fashion. As the lead makeup artist for fashion shows featuring John Varvatos, La Perla, Max Mara, Tory Burch and Nike, in addition to his print, television and film experience, Levi's extended range has prepared him for any assignment from the mundane to the bizarre. Other shows featuring Levi's work include YSL, Marni, Pucci, Chloe, Donna Karan, Roberto Cavalli and Saks Fifth Avenue.

With the belief that every person is beautiful, Levi does not manufacture beauty. Rather, his philosophy is to highlight features so his clients naturally shine. He is warmly regarded because he creates a comfortable environment where individuals can express themselves. This foundation of trust provokes flawless work. For Levi, there is nothing more rewarding than a beautiful smile from a satisfied client.

Starting on April 21st, 2010, the Advanced Airbrush Makeup course consists of one week / 30 hours, and the course content will include:

  • Advanced techniques in silicone
    foundation, highlight and shade

  • Airbrush eyeshadow treatments

  • Blush & contour application

  • Eyebrow stencils and partial free form eyebrow drawing

  • Body art

  • Seats are limited, so students are encouraged to book now. The School of Professional Makeup can be reached at 416.603.3332, or email us at info@promakeupart.com. More information can also be found on our makeup course calendar page.

    Photo: Courtesy of BeautybyLevi.com.

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    Thursday, March 04, 2010

    The School of Professional Makeup Is Now On Facebook!

    Canada's premier makeup school is proud to announce our shiny new Facebook fan page.

    The School of Professional Makeup is now on FacebookIn addition to our makeup blog, The School of Professional Makeup now has a shiny new Facebook page!

    Come and check us out here.

    We've posted lots of photos from our full time makeup art courses. Check out discussions on your favorite makeup topics, leave comments on what interests you in the art of makeup design, what courses or programs you'd like to see at the school, or simply connect with others interested in the field of makeup artistry.

    For more information on programs that we offer at The School of Professional Makeup, visit us on the web at www.promakeupart.com or go directly to our course calendar. You can also
    contact us at 416.603.3332.

    Since 1998, The School of Professional Makeup has been creating careers in the art of makeup design. We are registered and approved as a Private Career College under the Private Career Colleges Act. Our instructors are professional makeup artists currently working in the industry. Our training is savvy and our intention is clear: we take great interest in our student’s success. Come on board with a private makeup school that truly cares.

    Be sure to follow us on Twitter too.

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    Wednesday, December 16, 2009

    The School of Professional Makeup Taps Body Art Wiz for Airbrush Makeup Workshop

    The School of Pro Makeup is pleased to announce that Danielle Ondrek, from The Body of Art in New York, will be teaching the Advanced Airbrush Makeup Workshop this coming January.

    Airbrush Makeup Artist Danielle OndrekStarting on January 4th, 2010, the Advanced Airbrush Makeup Workshop is one of a number of certificate programs offered by The School of Pro Makeup. Course duration is one week / 30 hours, and the course content will include:

  • Advanced techniques in silicone
    foundation, highlight and shade

  • Airbrush eyeshadow treatments

  • Blush & contour application

  • Eyebrow stencils and partial free form eyebrow drawing

  • Body art

  • Danielle is the founder and Chief Art Director of The Body of Art, which prides itself on the ability to develop ideas into living, breathing art. Danielle brings years of extensive knowledge and experience from both the fine art and fashion industries to her business. Her visions and work have not only fused the two worlds successfully, but she has opened a door to a realm of intriguing possibilities for her clients to promote their ideas, their products, and/or themselves. At The School of Professional Makeup, we are proud and excited to offer her expertise to our students.

    Seats are limited, so students are encouraged to book now. We can be reached at 416.603.3332, or email us at info@promakeupart.com. More information can also be found on our makeup course calendar page.

    Come on board with a makeup school that truly cares.

    Photo: Danielle Ondrek, courtesy of The Body of Art.

    Special Effects Makeup Author Joins The School Of Pro Makeup Team

    Randy Daudlin, author of "Hurt "Em Reel Good", has joined the talented team of makeup artists at The School of Pro Makeup.

    Special Effects Makeup Artist Randy DaudlinSpecial FX makeup has always been a very important part of the curriculum at The School of Pro Makeup, and we are very pleased to announce the recent addition of author and special effects makeup artist Randy Daudlin to our talented team of instructors.

    Randy has a wealth of knowledge to share with over 25 years of experience as a working makeup artist in the film and television industry. Some of his credits include "Resident Evil-Apocolypse", "Dawn Of The Dead", "1-800-Missing", "PSI Factor" and "Friday the 13th The Series".

    Randy is also the author of "Hurt 'Em Reel Good", a quick reference for Out of Kit Makeup FX. In his book, Randy covers such makeup FX as bruising, burns, injury simulation, forensics, aging, character effects and more.

    Special FX Makeup Book Hurt'Em Reel Good
    Also included are inexpensive alternatives for beginners and experts alike, making this book a must read for any aspiring makeup artist interested in persuing work in the field of special effects makeup. More information on "Hurt 'Em Reel Good" can be found at Two Gruesome Publishing Inc.

    Photos: Courtesy of Two Gruesome Publishing Inc.

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    Thursday, September 10, 2009

    Another Beauty Makeover with Makeup Artist Rob Closs

    The Southampton Art School recently hosted a special makeup artistry evening featuring television and film makeup artist Rob Closs. Rob demonstrated the modern technique of 'airbrushing', where makeup is misted on to the skin in subtle layers. Part of the evening's appeal was the chance for individuals to experience a beauty makeover themselves.

    Professional Makeup Artist Rob Closs demonstrates airbrush techniquesThe Southampton Art School in Southampton, Ontario, recently broadened its community involvement by hosting an entire week revolving around wellness and other areas of interest that were suggested by members and others.

    From yoga and creative writing, pain management and the arts to a special evening of modern day make-up techniques, the school tried to offer a wide range of classes that would appeal to broad spectrum of the community.

    As with all events hosted by the Southampton Art Gallery and School, each class was designed not only as a fundraiser but also to broaden the School's appeal to a wider audience.

    airbrush makeup demonstrated in a beauty makeoverThe last event of the week was a special make-up artistry evening that featured television and film makeup artist Rob Closs from Toronto.

    "When I look at someone that I have to apply make-up to, his or her face is like a blank canvas to me. I try to bring out the best features while minimizing others, all through make-up application," Closs says. "It's much like painting. You have to choose colours, know how to blend, shadow and highlight."

    For many thousands of years, humans in every culture around the world have used colour products to enhance their appearance. From B.C. China and India to Middle-ages Europe, cosmetics of one kind or another have played an integral part in almost every society.

    The Art School demonstration featured the modern technique of 'airbrushing', where make-up is misted on to the skin in subtle layers. Part of the evening's appeal was the chance for individuals to experience a 'makeover'.

    "Some of the makeovers I've done," said Closs, "are unbelievably satisfying, both for the client and myself. I've seen women and girls who have little self-confidence blossom under the metamorphosis. It's a well-known fact that if you feel good about yourself, you project that feeling to the world outside you and, sometimes, all it takes is a little enhancement.

    Do I consider myself an artist? Absolutely. I use colour, light and shadow and my canvas is the human face."

    Every class held during the first Creative Wellness Week was filled to capacity and the school is considering making the week an ongoing event with a series of speakers and classes that appeal to a broad audience.

    The above article was originally published in the August, 2009 edition of Saugeen Times. You can read the original article here.

    Southampton Ontario is also home to The Southampton Inn & Spa, which has acquired the expertise of makeup artist Karen Brioux in their makeup studio, Faces North. Colour analysis, makeup update, makeup lessons and the latest in makeup techniques are just some of the services offered at Faces North, as well as an extensive line of quality cosmetics to choose from.

    In addition to his role as a television and film makeup artist, Rob Closs is also the Founder and Managing Director of The School of Professional Makeup in Toronto.

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    Tuesday, June 09, 2009

    What's New at The School of Professional Makeup

    The latest news from Canada's premier makeup school - and introducing "Betty" the new girl at school!

    Vampiress Betty, an example of special effects makeup from students at The School of Professional MakeupKeeping up with the trends and techniques can make or break a makeup artist. As our graduates enter the industry they realize that there are different styles of smokey eyes, new trends in eyelining or taking makeup applications to the next level in Avant Guarde Editorial work. For all these reasons and many more, the School has developed new Continuing Education Segments (CES). These workshop-style classes allow students to improve on their techniques which compliment their already extensive training. Classes specializing in the various styles of The Big Smoke (Wet Smokey Eyes, Smokey Glitter) along with Lashes & Lines (working with different types of lashes, and stylized lining techniques) and Special Effects classes (Casualty, Burns, Gelatin Appliances and Zombies) assist a makeup artist become more versatile and experience in specific applications. These courses are conveniently offered on weeknights at the School. For more information on these programs, visit our website at www.promakeupart.com or go to our course calendar. You can also contact us anytime at 416 603 3332.

    The New Girl

    We’re not just about pretty faces at The School of Professional Makeup! The latest addition to the ever growing family of creatures and creepy things is vampiress ‘Betty’. Don’t worry she won’t bite any more - thanks to the wooden cross in her heart! This class project was recently unveiled during the class Prosthetics Photoshoot. See photo above.

    What's Hot - Rob's Pick

    After a recent trip to Los Angeles to attend The Makeup Show, Rob came back with a bag full of new products. One of which quickly became his favourite...the new TEMPTU Airbrow (available at the School). This is an incredible tool to add to your airbrushing skills. Each kit contains a seven brow colours, five brow stencils and a freehand shaper stencil to create your own styles. It provides a flawless brow application and is HIGHLY recommended!

    Did You Know?

    The School of Pro Makeup offers a summer Makeup Art and Airbrush diploma Program? That’s right; while all of your future colleagues await their upcoming fall training, you could be certified and ready to rock it before they even step foot in the classroom. Talk about competitive edge! Classes start Tuesday June 9, 2009 and run through August 5, 2009. Don’t let this opportunity pass you by, call the school today. Be sure to check back with our makeup blog for more information on upcoming courses.

    NEW! The Look of Success Teleseminar with Diane Craig

    Introducing a new, affordable, 4-session teleseminar for professional women. Learn how to:

  • Develop your own individual look of success

  • Project a powerful first impression

  • Achieve a polished, professional appearance

  • Master executive dress code secrets

  • Gain confidence, poise and respect

  • Create a wardrobe-building strategy

  • Maintain your new, self-assured appearance

    Dates: Session 1: Getting Started

    Monday, April 5: 7:00 p.m. – 9:00 p.m. EST

    Session 2: Elements of Style

    Monday, April 12: 7:00 p.m – 9:00 p.m. EST

    Session 3: Finishing Touches

    Monday, April 26: 7:00 p.m. – 9:00 p.m. EST

    Session 4: Makeup and Hairstyle

    Monday, May 3: 7:00 p.m. – 9:00 p.m. EST

    Cost: USD $447.00

    Why Register? Here's 6 important reasons why:

  • You’re motivated by a professional desire to move up the corporate ladder

  • You’re confused and no longer know what suits you. Or you think you’re dressing too young or too old – or you just want to look better and more attractive

  • You’re moving to a new position or a new company

  • You’re scheduled to attend important business meetings or training-sessions

  • You’re heading back to work and need to “re-polish” your look

  • You’ve got a closet full of clothes but nothing to wear

    To sign up, visit: www.corporateclassinc.com

    About Diane Craig: As a certified image consultant and Founding President of Corporate Class Inc, Diane Craig is well known in the corridors of power where the right image and appropriate business etiquette are prerequisites to a successful career. Diane has helped hundreds of clients throughout Canada and the United States – from Fortune 500 companies to government agencies, and from political leaders to university directors and hospital CEO’s. When it comes to image consultations, this diverse client base shares one thing in common – the need to reflect the look of success.

    Photo: Vampiress "Betty" - a special effects makeup design from students at The School of Professional Makeup.

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  • Friday, February 06, 2009

    Verve and Versatility in Makeup Artistry

    Makeup Pro Rob Closs talks to Stage Directions Magazine about the importance of diversity for today's makeup artist.

    special effects makeup designMakeup pro Rob Closs is well known for his diversity—he's as skilled at creating gorgeous airbrush effects as he is at hardcore bruised-and-bloody FX. Morphing makeup styles not only keeps life interesting—it’s the core message sent at Closs's training mecca, The School of Professional Makeup in Toronto. From the school's inception, Closs decided to blend educational disciplines.

    “I started doing makeup in 1981, and eventually was drawn to teaching in the early '90s," Closs recalls. "Having taught facial design and technique at many different schools, I took the strengths of my different teaching experiences, the best of the best, and created our initial program in 1998." Closs approaches the role of a makeup artist from a number of fronts: designer, technician, interpreter of an artistic statement and businessperson. For example, his program stresses prosthetic work not simply from the perspective of straight-up latex craft, but from the need for an artist to communicate effectively with a crew, producer or director. Closs also likes infusing his curriculum with variety, plain and simple.

    “I like to tweak the material I teach and grow the program continually,” he explains. Because the work is highly detailed, Closs looks for innately curious students.

    “When a student asks, 'How does this institution differ from other makeup schools?' I know that student is prepared, and potentially, motivated,” he says. “In this industry, motivation is everything—it's all freelance work, and if you're lucky to land a job, it has to be because you're motivated to put yourself out there and know your work."

    In the end, Closs wants his students to think on their feet—which he thinks is the key to any makeup artist's ultimate success:

    "The industry's always changing, and you've always got to change to accommodate it."

    Photo: A special effects makeup design from The School of Professional Makeup.

    Article source: Stage Directions Magazine. Read the full article here.

    Monday, February 02, 2009

    A Career in Fashion Makeup
    From The School of Professional Makeup

    Do you love fashion makeup? A career as a fashion makeup artist can be creative, exciting and rewarding.

    At The School of Professional Makeup, our fashion makeup program teaches you the full range of fashion makeup industry looks and designs for: digital color photography, actors head shots, film makeup, high definition television, and runway. These are just some of the disciplines a talented fashion makeup artist can be successful in.

    Check out our latest fashion makeup shoot and see the type of look you can learn to achieve. Also, be sure to check out our 2009 makeup course calendar. In addition to fashion makeup , we also offer courses in special effects makeup, prosthetics, bridal makeup, and airbrush makeup, plus a comprehensive master makeup artist program.

    Space is limited, and seats are filling up fast, so be sure to register now. You can register by calling the school at 416.603.3332, or feel free to email us at info@promakeupart.com.

    You could soon be on your way to a satisfying career in fashion makeup.

    Makeup:Rob Closs and Jenia O.
    Hair: John J.
    Photography: David Hou

    Monday, October 27, 2008

    More Makeup Tips

    Makeup Care- Top Ten Makeup Mistakes
    By Melanie Vasseur

    more makeup tips graphicONE - Wearing dark lip liner with light lipstick is way out of date. Wearing matching liner and lipstick is the rule of the day for the new millennium. Make up that is understated is more in line with today's more natural look.

    TWO - Using your lip liner to draw a line that extends beyond your natural lip line is passé. Keep your lip line natural. There are newer products out now that can help plump up your lips. Hot lips types of lip glosses or enhancers are now available that can increase your lip's volume.

    THREE - Drawn in eyebrows are also a thing of the past. There is now eyebrow powder that you can use to enhance your eyebrow's natural line. These powders are a more subtle look.

    FOUR - Eyeliner is a tricky thing. Keeping it in control can create a sexy look, while extending eyeliner too far past the corner of the eye can be over done. The Cleopatra look is great for Halloween, but for everyday it just appears overdone.

    FIVE - Clumpy mascara just simply looks very bad. This is where purchasing better cosmetics is worth it. Some of the cheaper brands clump up terribly or use a brush that isn't adequate. There are some low cost mascaras that really are good. Loreal has a few good ones.

    SIX - Glaring blush is a definite 80's look. Use a large blush brush to apply blush so you get a nice blended look that is more natural. You want people to see your whole face when they look at you, for an overall appearance. You don't want them to be seeing just your cheeks.

    SEVEN - There are different colors of mascara available today, teal being one of them. Teenagers can get away with the more exotic colors, but for a sophisticated look go for dark blue. This is for the woman who wants to be taken seriously.

    EIGHT - I've seen many women make this mistake…they cake on foundation over problem skin. I need to first say that there is much that can be done today for women with problem skin. There are many products that can clear up skin issues, such as rosacea, acne or brown spots. For the women who have more serious issues, there are laser treatments, peels, microdermabrasion, and facials. Be sure to use mineral makeup if you have acne prone skin. If you have fine lines you can mix a quality moisturizer with your foundation to help fill in the fine lines.

    NINE - Foundation should be blended at the jaw line. Many women just don't seem to catch this mistake even though they are looking in the mirror when applying their makeup! Most importantly, you need to pick a foundation color that closely matches your skin color. Use a sponge to apply makeup, which will go a long way in helping to blend your foundation line.

    TEN - It used to be the thing a few years ago to line the eyelid half way with eyeliner. Today the advice is to open the eyes with a softer look by applying a powder liner and outlining the whole eye area above and below the eye.

    Today's beautiful woman is one who appears confident and well maintained, and by all means, in control of her looks. She knows that she is a whole package and not just individual features. The first thing that makes an impression is your face when meeting new people. Dress your face with makeup as well as you would dress your body with clothes.

    Melanie Vasseur is a chemist, esthetician and the founder of Vasseur Skincare. For more skincare tips and information, visit www.vsskin.com or www.vasseurdayspa.com, 619-236-9095.

    Article source: Amazines.com

    Wednesday, September 03, 2008

    The Art of Prosthetics and Special Effects Makeup
    From The School of Professional Makeup

    Prosthetics makeup and special effects makeup has, in one form or another, fascinated audiences from the early silent pictures to modern day blockbusters. Generations of makeup artists have created visual wonder and timeless images which have entered our pop culture and stirred our imaginations leaving some of us the with the indelible mark of thrill, horror and inspiration.

    special effects makeupIn the early days, special effects makeup in movies was certainly a struggle with the primitive products of the time. The classic Frankenstein movie is a typical example of waxes and collodion, used for special effects that looked good for the era, but were limiting and fussy for the longevity of the shoot. With the evolution of the industry, there are now various materials makeup artists can utilize in new and incredibly bold ways.

    Prosthetics and special effects makeup artists wear many hats; designer, sculptor, mold maker, lab technician, painter and on set makeup artist. These titles utilize many disciplines in order to manifest certain effect and deliver the end product. Holistic training gives the artists not only the technical side of the trade, but the sensitivity and savvy to understand relationships within the crew infrastructure, and to deal professionally and confidently with producers and directors. With special effects makeup, the excitement is in the process. Starting with a brick of clay and finishing with a masterpiece is a truly amazing and rewarding experience.

    Differentiating between prosthetics and special effects is important. Prosthetics is a process of life casting, sculpting, and mould making to develop an appliance from these procedures for facial or body application. Props are also manufactured by this venue. Special Effects is a broad-spectrum series of makeup applications, which may be executed literally in minutes or hours, depending on the nature of the effect.

    A simple bruise (in any stage) or an advanced aging may be the agenda of the script that day. A wax nose tip elf or a decaying zombie may be their counterpart. Regardless of the effect, the FX artist must also know the "why" behind the creation. Why do the effects look the way they do? How does a drug addict in their late twenties prematurely age? What does a cadaver look like in stage two decomposition in a humid environment? The artist must research and be medically correct before adding, if at all, the Hollywood drama of slight exaggeration.

    Although character makeup and casualty effects are timeless, the products and technologies are ever changing, which keeps the most seasoned artists engaged and continually learning. Script analysis, budgeting, understanding production procedures, and meeting time lines are also part of everyday life for the professional special effects makeup artist.

    As long as there are filmmakers there will always be prosthetic & special effects makeup artists. Since the field of makeup artistry is continually evolving, if the writers can imagine it, makeup artists can create it.

    Photo: Instructor Matt DeWilde with a student in The School of Professional Makeup's downtown studio.

    Saturday, July 12, 2008

    Professional Makeup Tips - Smokey Eyes
    By Rob Closs

    There are many renditions of smokey eyes - here's one that works on everybody.

    smokey eyesLight Lids & Brow Bones; Smokey Crease & Liner:

    1) After you've highlighted the lid and brow bone area with pale shadows, line your eyes from the first inner eye lash to the outer corner - on top and bottom. Gel or creamy pencil eyeliners work well for this look.

    2) Choose a smokey crease color and shade the outer lid traveling up to the eye contour area.

    3) Dip your angle brush into your smokey eye shadow color, and trace your original eyeliner, hugging it with the second color. This layers the eye design, expanding it for the ultimate smoke out.

    4) With a virgin brush, go over the liners a third time. Because the brush is void of color, it will pick up the existing color and soften into a daring and sophisticated eye.

    5) Go big or stay home. This eye needs full lashes, or the design reads as a demonic possession. Lash out with a moderate false strip or some individual false lashes. This will feminize your eye from this bold design.

    6) Nude, soft light glossy lips will compliment a dark eye on any occasion. So leave the cranberry colors for the table if you wear this dark eye.

    Reality Check!

    Recognize all makeup designs in the context to which you see them. These big, huge smokey eyes in the magazines are frozen in time, part of an illusion and the sensationalism that heightens the viewer's experience. You would look at the same model from a very different perspective if she were shopping in the frozen pea section at the grocery store. You might even throw something at her. So have fun with a bit of smoke, but remember you have to wear it out.

    Rob Closs is a professional makeup artist, and is the founder and managing director of The School of Professional Makeup, one of the premier makeup schools in Canada.

    The School of Pro Makeup is now celebrating 10 years of creating careers through the art of makeup design.

    Photo: Jennifer Stewart, courtesy of B Magazine, December 2007

    Monday, March 24, 2008

    How To Choose A Good Makeup School
    By The School of Professional Makeup

    A career in makeup requires tremendous dedication and a lot of hard work, yet it is exciting, creative, rewarding and ever changing.

    makeup schoolSo you've decided follow your dream, and become a professional makeup artist. Congratulations!

    Deciding to take the plunge is sometimes the hardest part. Once you've made that decision, however, you now you have the daunting task of figuring out how to make your dream a reality.

    A good first step is to enroll in a makeup school. But before choosing which makeup school you'd like to attend, or which makeup courses you'll need to take, you'll first need to decide which kind of makeup artist you want to be.

    What are your interests? Are you drawn towards special effects makeup? Or are you interested in mostly fashion makeup? Would you like to work behind the scenes in the television and film industry, or would you prefer to work in retail?

    Once you've figured out what direction you'd like to go in, deciding on which makeup school to attend can be tricky. There's lots of establishments out there, and selecting the right one is crucial. However, there's a few things you can keep in mind to help you make the right decision:

    - Look for an establishment that will offer you smaller class sizes.

    - Ask them, are they using the latest techniques in training?

    - Are their instructors makeup artists currently working in the industry?

    - Do they offer a field work program?

    - What are the tuition costs? Are they affordable? Can they recommend financing options?

    A good makeup school will offer all of the above. Ask if you can take a tour of the school before you make your decision. This will help you get a feel of the school, and whether or not you will enjoy studying there.

    You're not far away from realizing your dream. By keeping the above tips in mind you can get there that much quicker.

    Good luck!

    About The School of Professional Makeup: The School of Pro Makeup is registered and approved as a Private Career College under the Private Career Colleges Act. Our instructors are professional makeup artists currently working in the industry. Our training is savvy and our intention is clear: we take great interest in our student’s success. Now celebrating 10 years!

    Thursday, January 31, 2008

    10 Steps to Flawless Makeup
    By Katherine Warren

    Applying flawless makeup can be quick and easy if you know the proper steps and techniques. These are ten steps to make to a flawless looking face. They are quick, and many steps take under one minute, so you can complete your total look in less than ten minutes. Let's get started!

    fashion makeupConcealer helps hide imperfections (redness, under eye circles, acne) and make them nearly invisible. Pick a shade as close to your natural skin color as possible. Dab on lightly and blend outward, feathering the edges so that you do not have a straight line across your face.

    Foundation does not have to be applied over your whole face - just where you want to even out the color. Pick a shade that matches your jaw line. That way your face will not be a different shade than your neck, which is very unnatural looking!

    Loose powder applied all over your face helps to set your makeup so that it lasts longer and stays where you put it.

    Blush gives you a healthy glow. It should be applied to the apples of your cheeks and drawn outward just a little (to find your cheek's "apples" just smile. The part of your cheek above your smile and below your eyes is the apple of your cheek).

    Eye shadow is important to bring out your eyes. It can help disguise many features - close set eyes, wide set eyes, tired eyes, etc. Using the right colors can really bring attention to your eyes. Place a light base shade over your lids and a darker color along the crease line. An even lighter shade can go along the brow bone to highlight the area. If your eyes are close set, place the darker color on the outer two-thirds of your eye only to help draw them apart.

    Eye liner helps to add definition to your eyes. Black or dark brown liner works well on practically everyone. Just lining the top lid will make your eyes look larger. Line the bottom along your lashes for a more dramatic look.

    Mascara is next. Turn the mascara wand vertically and brush just the tips of your lashes before turning the wand and sweeping your lashes from the base to tips. This will make your lashes appear longer. Also, if you curl your lashes, do it three times - once at the base, once in the middle and once near the tips. This will give you a better and longer lasting curl.

    Brow color: This is often overlooked. Although it is simple, and adds barely-there color, it makes a definite impact on your overall look. Just make sure to pick a color as close to your natural color as possible, and use light, short strokes to apply.

    Lip liner adds definition to your lips and helps stop your lipstick from feathering. For a more natural look, match the lip liner to your lips - not your lipstick. If you line your lips and then fill in the lines with lip liner before your apply your lipstick, your lipstick will last longer.

    Lipstick finishes the look. The color you choose here can influence your whole look. Go neutral or light for a natural or romantic look, or darker and brighter foe a more dramatic look.

    These steps can be customized for different looks. You can go from a natural or professional look using matte shades to a romantic or dramatic look using darker or frosted shades. You only need to change the intensity of the colors to change the mood.

    Article Source: http://EzineArticles.com/?expert=Katherine_Warren

    Photographer - David Wile

    Makeup - Robert Closs

    Thursday, November 29, 2007

    Behind the Eyes
    Enhancing Eye Make-up Techniques
    By Robert Closs

    They say the eyes are the windows to our soul. I guess some of our windows need a deep clean. No problem. We take a personal inventory of our lives, go inside ourselves and work on the internal essence of our being…but don’t forget about your curbside appeal!

    eye makeup tipsAs superficial as some may view makeup, I’ve never met a woman who didn’t respond positively when her exterior was finessed. When our spirits sore, the inner beauty that expresses itself visually through us is untouchable. But sometimes we need a little help from outside to make that connection inwardly. One feeds the other. So go inside, but when you come out, don’t forget about your exterior window treatments.

    Coloring your exterior:

    That is the hundred-dollar question. What eye shadow color, how many colors, and where do I put them? Believe it or not less is sometimes more in this situation. More is more when it comes to winning the lottery, but too much makeup can detract from the features and instead of enhancing for romancing, the face looks like it was high jacked by a group of gay terrorists.

    If you have mastered your own eyes with a simple, but effective eye design, then you are licensed to build on that premise and add more colors hence increasing dimension. But know the basics before you compete with “that girl” that’s sits at the next cubical.

    One version of a basic, but beautiful eye needs two colors, one light and one dark for contrast. The darkest color usually takes the focus and attention of the eye treatment, therefore placement is everything. Most of us are privy to the fact that if you have slightly wide set eyes (Oprah) then you should focus the darkest color towards the middle and inner corner of your eyes. If you are close set (Babs) then go in the other direction, softly putting emphasis on the outer corners. If I’m boring you I do apologies. So here are some universal, no brainer recipes that look good on most of us. Wide set girls please pass first diagram and go to 2A …Thank you.

    Eye Make-up Technique 1A - Close set gals, and most of their pals - general population:
    (The simplicity with this treatment works correctively with close-set bombshells or balanced bells. With a fresh lid and shading on the outer corner, the darker shading will add incredible dimension to the lids with a bit of lift and extension at the same time.)

    Apply an off white, cream, or a pale milky pink to ¾ of your upper eyelid starting at the inner corner. Take the second darker color, and with a small brush shade the outer lid with your chin slightly lifted in the mirror (let them make their own breakfast). Shade from the outer corner inwardly. And for God sakes, line the top eyelid with some eyeliner liner to finish it!

    eye makeup techniquesEYELINER SEGWAY:
    Do line just the top lash line.
    Do line both top and bottom lash line.

    Don’t line just the bottom lash line - it drags the eye down, looks bottom heavy, and has the look of the top ten worst music videos of 1982.

    Eye Make-up Technique 2A - Wide set wonders or slightly turned down / droopy eyes:
    (This little classic design keeps the viewer focused at the center of your peepers, where the most flattering focal point of your eyes reside)

    Apply a light to medium light, fresh color on you entire top lid. With a slightly fluffy, medium size crease brush, initiate the second, darker color in the middle of the eye socket. Rock the brush back and forth, creating a half moon in the crease area, slightly approaching the inner corner. Although the darkest color is traveling towards the inner corner, it must be delicate and tapered as it arrives. The finished eye contour must look centered detracting from the “ outward problem”.

    Shopping for Colors

    With regards to what colors to choose, the highlight colors mentioned early are neutral enough due to the fact that they are highlighters. My only caution is if you have pink lids because of veining or skin sensitivity, stay away from pink highlight shadows.

    When choosing a dark contrasting color, there are many approaches. Here is one.
    Choose an accent color that is opposite of your own eye colour. The two colors side by side (your natural eye color and the eye shadow) intensify each other instead of competing. The opposite color doesn’t necessarily mean you work with it in its purest form. If you have blue eyes, I’m not suggesting you plaster your eyelids with pumpkin orange. You could choose a dynamic gray that has a breath of orange in it. Recognize the difference between classic shades (straight colors) and contemporary shades that contains nuances of a second supporting color whispering through.

    Blue eyes: Try a “ browny orange “ the amount of orange may be extremely subtle but effective in popping those babies.

    Hazel green eyes: Perhaps a pimento brown – this contains a subtle red undertone that is cooled & tamed by the dominating brown.

    Hazel green eyes with yellow flex will dance when accompanied by grays & taupes that have a soft violet support.

    Brown eyes: What shade of brown are you winking with? Do you see yellow brown? A speckle of green?

    Once you determine the other supporting colour that makes up the brown in your iris, grab the colour wheel and go shopping. At the very least take this concept to the boutique or makeup studio with your next visit. Remember, there is always a little magic when opposition works harmoniously.

    These eye makeup techniques were originally published in B Magazine, November 2007

    Thursday, November 01, 2007

    Balancing Beauty
    By Robert Closs

    A young girl cashed me out the other day wearing so much eyeliner I thought she was a quarterback. I was going to tackle her, get her in a half nelson, and buff her eyes down, but then she gave me my croissant and I became distracted. I have nothing against aggressive eye lining (Diana Ross’s signature look) it was the rest of her naked territory staring me in the face… an uneven skin tone, dry lips and a couple of lonely cheekbones available for coloring.

    balancing beautyI see too much of this - an unfinished face. She looked like some poor soul was in the middle of a makeover and security walked in and broke it up, I’m not suggesting for a minute one has to be over zealous in front of the mirror at five thirty in the morning. But life is a balancing act and so is beauty! If you had three children, you wouldn’t dress just one of them and send the other two on an outing. (That was my childhood). Your babies are your eyes, cheeks and lips. Dress all three and there will be no divorcees.

    Big Tip #1

    Don’t get lippy when your eyes are doing the talking!

    If your eyes are the focus of the makeup look, keep the other two color areas softer. Dark eyes and dark lips are extremely stylized, and few can pull it off. Let one of the three color areas of your face take center stage while the others do backup. Don’t underestimate back ups. Backup dancers made Madonna’s girly tour famous!

    Giant Tip #2
    Fast Formula for Fabulousness!
    Base, Brows, Lashes & Lips

    This is a partial but complete look from top to bottom. Partial doesn’t mean compartmentalized.

    Your base: Whatever format of foundation you choose, it should be a color and texture to match to your skin. Color matching will allow you to place your foundation ONLY in problem areas – not ear to ear. This will make your skin sing with minimal product. Texture matching will keep your own personal moisture level uniform. If you have an oilier skin type, and chose an opposite texture format to your base (i.e. dry powder foundation) this will look contrived and patchy since it is so polar from your own skin’s moisture level.

    Solution: Choose an oil free liquid foundation that will co-exist with your skins natural glow.

    Have your brows groomed by a professional: I personally am a huge fan of traditional trimming and tweezing. Once your natural brow has been assessed and brought up to speed (that LA – Hollywood brow) just a bit of simple finessing with color in the morning will frame a minimal makeup look into a natural beauty.

    One minute Mascara application! Wipe your mascara wand with a Kleenex. Too much product loaded on the brush will ensure a lumpy, clumpy drive into the office and potentially impair your driving. It takes very little product to build your lashes…trust me. When the tube gets slightly dry, add a couple of drops of 99% alcohol to the tube. It will help re-liquefy it and kill some bacteria.

    Lush up your lips! There is an array of stains & glosses out there like never before. No excuses for a naked mouth. If you have no idea what shade you may indulge in, here are some clues to your new beauty adventure – if your hair color is light, then lighter, softer lips shades are more favorable. If you have darker hair, then more vibrant, richer lips are in place for you. The cooler your hair color is…stay with cooler shades on your mouth. And the warmer your hair color, warm up your smile. If you are not sure on the color status of your do, ask your hairdresser what category you fall in.

    Good luck beauties, I’ll be watching.

    Originally published in B Magazine, October 2007

    Wednesday, September 26, 2007

    How to Become A Professional Makeup Artist
    By Suzann Kale

    The creativity and freedom a makeup artist enjoys is alluring. The income can be enough to live on and more. But there are many pitfalls. Know what they are, and get that much closer to success.

    Professional Makeup Artist Rob ClossBefore considering a career as a makeup artist, you must do field research. That's the primary way to avoid pitfalls. Is there room in your geographical area for another makeup artist? What is the competition like? Are you willing to travel for, say, a wedding? How far? Is your car dependable? If you don't want to travel, is your city big enough for you to get the client base you need?

    Also get the scoop on pay in your area. It will vary, even in one town, depending on your clientele. Working for a wedding planner, you will make more than working for a mall photography shop. Find out what the highest and lowest income opportunities are.

    Freelance or Corporate: Perks and Pitfalls

    If your research gives you a green light, the next step is to decide between the freelance life and the employee life.

    Working for a company, perhaps being a sales rep for your favorite cosmetics brand, or being the on-call makeup artist for a film production company, you can count on a regular paycheck and perhaps even benefits.

    Joining the growing group of freelancers, you'll need to spend at least 50% of your work day on marketing yourself.


    In either case - freelance or corporate - the next step is to become accredited.

    Get the information on the legal, health, and educational certification required by your state, county, or town. Take classes from an accredited beauty school (many have generous scholarship programs).

    How to Get Work

    Now you're ready for the most critical part of becoming a professional makeup artist: marketing yourself.

    If you want to work for a company, you can send resumes to spas, beauty salons, and specific cosmetic companies. Once you get a job, you are on your way to a career. You can make contacts, work your way up in the organization, acquire mentors, and get that most magical benefit of all - experience. If you get a job with a specific cosmetic company, they may require you to take additional classes focusing on their products. Usually they will pay for that.

    A plum job with great pay would be one with a special effects makeup company that does film and television work. Getting that job will require additional training, lots of pavement pounding, and living in the right city. L.A., Atlanta, Chicago, and New York are important film industry hubs. Other cities, like Austin, Texas, attract film professionals, but these people often bring their own makeup artists with them.

    Choosing the freelance route means that self-promotion becomes a way of life. But once you reach a point where you have a little bit of paying work, you'll find that word of mouth will exponentially increase your customer base.

    Freelancing: Special Considerations

    As a freelance makeup artist, you can approach wedding planners, photography studios, film production companies, ad agencies, and theatrical groups. Make sure, too, that all talent agencies in your area know about you.

    You're creative - that's one reason you're going into the makeup profession. And you can use that creative mind to make a list of marketing ideas. Here are a few to get you going:

    • Print up business cards and always have them on you. Leave them with everyone you meet during the day.

    • Join a networking group. These groups are extremely effective. You'll meet perhaps once a month either for lunch or happy hour (some troopers have breakfast meetings!), and there will usually be an agenda, followed by a social time of mingling. Some networking groups are free, some charge a fee. If you're just starting your networking experience, definitely join the free groups. You will have to pay for your meal and drinks, though.

    • Walk tall and exude success. It always shows. Read books on your own. Study magazines. Try makeup techniques on your friends. Read makeup sites on the Internet. Try My Makeup Mirror and go from there. Get your confidence up as high as it will go!

    • Make a list of all your contacts. You have more than you realize. Friends, your accountant, your church or social groups, the shopkeepers you see regularly. Don't worry, you're not going to hassle these people. But you can send them a cute postcard announcing the opening of your new makeup business.

    • Which brings us to the next item. Print up some eye-catching postcards (you can do it on your computer), and send them out. Always have extras so you can send them to new people as you meet them.

    • Get yourself to any and all beauty-related events in your area. Whether it's a trade show, a trunk show, a store opening, or a book signing, be there with your business cards.

    • Put up a website. It's easy, even if you've never done it before. Today, a website is more important than a business card! See Website - Do It Yourself to get started.

    • Design and print up a resume-type introduction that you can give to the local spa directors and wedding planners. It must be unique - not bland like a business resume - and colorful. Use your imagination. Make it irresistible.

    Today's Freelance Makeup Artist Needs:

    The other requirement of being a freelancer is that you'll have to stock your own makeup kit. This is an investment, and if you make money, chances are you'll be able to deduct the costs of your cosmetics.

    Many women are going "green" these days, so be sure your makeup kit is filled with earth-friendly, skin-friendly, and non-animal tested products. If you want to specialize and use only vegan products, you could use that as a compelling marketing tool. For extra information on animal-friendly cosmetics, read Internet articles like Makeup Without Cruelty.

    Being "known" for a unique niche is also a great way to catch business. You could specialize in makeovers, anti-aging looks, head shots for actors (although many actors prefer to do their own makeup), or runway and catalog makeup for models.

    Whether you apply to work for a company or go freelance, remember: there is no guarantee that you will immediately earn enough money to live on. Go into the process with enough money saved up to keep you in the black for at least six to twelve months. And decide ahead of time how long you're willing to go without clients. Market your services with an organized plan, and be persistent.

    Going into the makeup artist business can be an awesome life change - financially and emotionally. Do it with care, do it with intelligence, do it with a plan - and you could be living your dream.

    Suzann is a technical writer and copy editor, with many pieces published both for the web and in hard copy. A graduate of Northwestern University, she runs the website My Makeup Mirror. http://www.MyMakeupMirror.com

    Article Source: http://EzineArticles.com/?expert=Suzann_Kale

    Photo courtesy of The School of Professional Makeup.